As a child of the early 60s, one can’t help but reflect what has been going on for the past little while. For some of us, we can sense our world coming unhinged and return to the earliest hidden formative memories we probably have stifled. Imagine? Think so? I certainly do.
Now where does one start to make the greatest impact where the reader will be captured to read on? Certainly, an eye-catching title that says it like it is, tell what it’s about, and may target and attract a very select group of influencers, disposable income earners, executives, go to?
Well, I wrote about it on my other blog (of about 4, one mostly in pause mode) :: scientists, psychologists, media outlets, all speculate about what is the most bestest trait or gene one person can have?
The thought was provoked while reading a transformative blog from an unlikely source (for me) on Linked In. I usually hoover around Twitter, Facebook, then Google. Usually Linked In is on weekends :: I habit I formed when I first entered social media via LI.
From Linked In, I was convinced to get on Twitter :: what an amazing world unfolded. There were a lot of folk out there that I seemed to think were a lot like me, humbling so. They were just plainly, simply smart.
Now social media skeptics are evangelists on the danger and murky waters of Twitter and Facebook. Then there are a select few who were early adopters then invited to be early adopters under BETA initially for Google’s G+ long before KLOUT scores emerged or KRED established, Google was in a race to the finish line with our information and minds. Google kind of identified some who were going to blast out into the stratosphere as multi-media socialpreneurs and innovators like Guy Kawasaki (one of these days Guy will acknowledge me as one of his first identifiers) with his historical superstardom meteoric rise that surpasses any movie or advertising budget or endorsement by anything but the shear number of followers, retweeters, likers, plussers.
A new form of currency emerges. A #RT will cost a brand something, someone will create a PAYpal-for-social media-endorsers where your rate will be pre-determined by not only your KLOUT or KRED or following numbers, but captured by the greatest engine of imagineers: Google who is leap years ahead with Google’s AdWorks. (Which reminds me, I have to see if there is some sort of adoption of Google Alphabet?
I’m sorry to say Apple, MicroSoft, IBM and HP are lost in Google’s dust. What makes me say this? Simple. The greatest segment of influence right now are @InBetweeners :: those born between 1960 and 1965. Lost for decades overclouded by the Baby Boomers and trying to stay ahead of being swallowed up by the Millennials who have already plastered GenXers. Don’t you think?
If you really want to investigate what is making the world tick, just watch CNN advertising for the most part. Makes me wonder who is behind the logistics of intelligence of determining their target audience revenue stream identification system ::
The greatest number of influencers are not from the washed up retiring Baby Boomers like so many agencies were feeding their big advertisers’ budget to deplete their funds on a misguided mission of empty promises.
The InBetweeners (1960-65) are THE most connected, intelligent, educated, hardship tested, boom or busted husslers. I dare ya to contradict me!!
What has gained my attention to get me all riled up? By golly, it is the hardships and tests enveloping our friends and kin in Alberta northernest city: Fort McMurray (insiders affectionately call Fort Mac). First those incredibly resilient group of citizens were plummeted to unemployment when the price of oil took a nose dive and an under educated movie stud named Leonardo DiCaprio declared our neck of the woods undergoing an alarming rate of global warming :: when, in fact, he was just experiencing a unique weather pattern in our hemisphere that causes our atmosphere and weather to wander from cold tundra winter weather to baseball playing spring-like conditions in the middle of January!!
It got me to realize that while I watched the victims interviewed starting just last night, how many were in my similar age group. And I thought “Good GOD, these poor people whom I don’t know but can relate to so humanely”. I probably had a sneaky suspicion that it was the brotherhood and sisterhood of InBetweeners (1960-65) banding together under tragedy and survival with the same calmness as they did when they entered this very world.
Now, most of us wouldn’t remember that when we were born in the beginning of the 60s, the world had never been as settled as it has become today. Our Millennial youngsters are watching our braveness and taking their cue from our response. Most of who have survived numerous times, can clearly identify kinship with. In the 60s people started to live in bomb shelters, not just build them. If you ever want the best way to sense the panic, it reminds me of an episode of “Saving Hope” that caught my instinctive eye only a few years ago when the premise was the mom stockpiling food, rations, in preparation of the end of the world.
If that isn’t enough to convince skeptics what we were surrounded by, think about what was going on when we were graduating from high school in 1979? Well, for sure I could say the 1980 Olympics in Russia was the first sign of the cold war :: doubters go read back. This was long before they had a Russian power that was homophobic leadership, they were in a power struggle with the United States.
Look at both those countries now? The mirror opposite is astounding: the US is burdened with military blight, financial cusp of ruin, mad political maneuvering. Those of us hitting our 20s in 1980, witnessed the most non-political event in the world and in history: turn into a political lobby for power.
It is only now that I can see through the fog with a degree of intelligence because I churn through so much information, read such varying articles from humanity to politics to the world :: that we are in a very delicate time and period in history.
I am almost laughing to myself as I recognize the labeling of being a conspiracy theorist could be just a few steps away. I hold back because that is not who I am. I really want the world to be a better place for everyone and every living thing our planet inhabits. I want to drown out the noise by those dimwits that use a power from when people are zoning out and escaping reality by watching TV or movies. We are under the influence of FAME. Not the psycodellic (I give up on the spelling for now) drugs of the 70s that made Jim Morrison and The Doors famous, revered by our elders emerging at the time:: Baby Boomers. Nor the mind-escaping, dangerous drugs the Millennials are darting around right now.
What biggest drug in the world that hasn’t even been identified yet is FAME !! Just ask yourself: who wants to be at the top of Twitter trending on any given day for free? You are a fame-monger for sure. They are far more destructive than a fear-monger, warlord, radical movement or druglord those FAME acclaimers and wannabes.
I digress, because the real FAME is being discovered and recognized and promoted by Google, Twitter, Apple and Facebook. They are preselecting our viewing enjoyment by getting to invasive that they know what we may be looking for long before we even do.
Talk about the cloud:: we are sharing pretty much everything about ourselves online with the most vulnerable being those who think they are safe. The InBetweeners are a smart bunch. They are navigating and controlling the personality they are online to be close to a personal and professional match beyond an HR test or scientific analysis.
You do know that Steve Jobbs identified us? Perhaps he feared our power? He certainly spoke to us personally and at the heart: the pioneers, the visionaries, the survivors I affectionately identify as the InBetweeners (born 1960 to 1965). Sure we lost a few lost souls to GenX but those people get lost no matter what, and no matter anywhere.
Look at the politics: Hilary Clinton is talking to the Baby Boomers who are dwindling but by sure size still are a dominable size; Ernie Sanders resonates with the Millennials, yet it is Donald Trump who zero’d in on the influence of the InBetweeners !!
Inbetweeners by their sure intelligence and karma and charisma are showing the Boomers and Millennials the survival and inspirational way. Out of the dark dangerous murky waters of what is before us: radicalism threat, privacy invasion, political prowess, global warming warnings.
I haven’t even started on the victims who fall in the cracks in this explosive environment through unemployment, endangerment (floods, wildfires, mud slides, earthquake) catastrophes. What I am saying is this: mark my words :: it will be the InBetweeners who uplift, help, support and use their influence to make our world a better place will implode their following numbers :: leaving FAME to the narcissistic imposters who are quickly sifted out by the force of the InBetweeners who claim who and what really is the #bestofeverything . Simply because, as leaders, they will latch on to that hashtag and recognize and adopt it as their uncommon voice to what we think, how we think, and why we think what we do :: WITHOUT the influence of the media, advertisers, scientists, engineers, based on information, ourselves, independently consolidated, dissect and reject. Emerging as the purist thermometre on how to solve most of our world’s problems by just listening to each other and acting upon the #bestofeverything . Where brands can still be members, just by using the hashtag, and without monetary influence are held to the test of who really is the best, as defined by the uncommon voice.
God bless all the victims, families, workers, emergency, responders, donators to the devastation happening in northern Alberta where oil price is at the bottom of their concern right now!!