Welcome to Yuppy ~ville

Welcome to Yuppy ~ville
yuppy-definition
As I publish content either written to myself or provided to me to confidentially post, it is imperative if you are of the Millennial persuasion, you may not quite understand some of the slang prevalent during the time which shadows your’s now:  the 1980s.  Are things all that different?  That is a GREAT question to pursue.  Are many things parallel to one and another almost synchronized in familiarity, yet vastly so differently.

If you’ve read this far, it must mean I haven’t a huge typo or butchered to help +Gramarly (I think it is available via Chrome – An Alphabet Company, previously identified with Google).

Thank you.
You have earned the right to understand some monumental movements of the 1980s when you consider what many can and have identified with being a Yuppy.  It is a unique persona in the folds of history.  When we start to identify with the persona stereotype of its decade.

Hello, my name is Jeannette
and I’m a non-recovered Yuppy.  I haven’t, honestly, even pursued any help-groups to allow me to go beyond my youth, to merge gently and gracefully with my age.

A Yuppy
A Yuppy is an ATT-a-TUDE one has.  The odd Millennial, under cover, has tried to invade our inner circle, to only fail and be banished back to their genealogical age, saddened by failure, heartened by at least trying.  Thinking maybe if they adopt the EARLY exceptional-achievers philosophy disguised behind the frivolous name, as a decoy, to be called “a Yuppie” banished into the known unified understanding stamped by the universe.  Not unlike Rock Star, Nerd (long before “computer” was added), Drama Queen, Baby, Diva, already firmly inked.

To start to immerse you into the world of YUPP-(me)-dom, let me introduce you to two of the biggest sayings of the Yuppy ~hood:

Career-limiting-move:
With the assistance of Google, I will minimize this screen, just prior to performing a Google search for “Career Limiting Move” but only after writing my own.  To keep the experiment simple and fact-checking ~LY honest.

Wait, better yet.
I have a great example to show you.  It is something I posted a little while ago on @Twitter :: ….. see if you can find it and #RT it for experiments sake.

Most career coaches, managers, think tanks, educators would agree that you don’t tell your company anything.  There is nothing that you have ever done to remove you from that tiny cubicle, in Dilber ~esque fashion, to the top of the heap at your company to this point.  Do not think that any form of grandstanding or headstanding (look at me ~ look at me) behavior is going to do anything.

Unless you are a Yuppy.  At career intervals you have tried doing things differently, persevering, tenaciously, focused with the backside of a turtle that allows knives to bounce from otherwise becoming implanted into your back.

They can take a leap a faith of the extraordinary kind.  It isn’t anything that you have underestimated, sweat over, tossed and turned over, pondered, thought about for quite some time.

The Definition
The end of the experiment defines the example:  did you get fired for posting such a blatant post?  Did you believe in what you said, were you easily identified as the person stating the comment?

If you get fired
Did you at least have an update to the social media, communications, security profiles, proficiency,  training hub, EMAIL ALL, Chairman’s Blog to churn conversation about what can and cannot be said about you or you about your company on social channels.

Opinion owned
Who is the owner of your opinion?  If you include some sort of “opinion my own” on your profiles and bios, does it remove you from culpable restricted behavior?

CLM ::… a career limiting move
If something that you do, equally responsible and visionary, exile you to the basement, far past the file department, renamed to the INFORMATION department which evolved from “information technology” area …. falling several rungs on the ladder towards career success, recognition, compensation which you aspired to, only to stumble and fall bouncing all the way to the bottom of the food chain at your organization.

The Career Limiting Move is something anyone is empowered to do at any time during their working lives to test the theory::… is there any way to turn this from a CYA situation?

CYA:  Cover Your Ass
You can only have been a Yuppy if you easily identify with this term.  After all, as you were graduating from college and well into your mid-years at University, the economy fell, jobs shrunk, graduate job offers disappeared, evaporating into the only mist being from the tears of the fallen Yuppy.

Survivors
The Yuppy ~hood founders were crushed by the weight of the world faced upon graduating from High School, jumping straight into College or University, to make your parents proud, while so much of what you grew up thinking meant the world was made up of crumbled down:  from the threat of a world nuclear war (defined as “THE Cold War”).  We were just getting out of grade school and had to know what an Alarm sounded like from doing exercises and dry runs of a nuclear missile heading our way, what we were expected to do.  Any wonder why so many Yuppy were driven, high achievers?

When the stakes are high
What do people do when the stakes are high?  What if they climb and climb and climb with people ever-stretching to reach it before it retracts some more?  Sure sounds a lot like a Yuppy to me.  How about you?

So, if you are a survivor and you have to gamble or reach the highest stake, what do you do?  Well, yes.  You cover your ass.  You work harder.  You work smarter.  You don’t complain.  You “get-er-done”.  Early, latest on time.

< INSERT google search here >
googleyuppy
yuppy-results
yuppy-look
 

< click to ENLARGE >

 
What did I post in a Career-Limiting-Move ??  I’ll show you.  Stay tuned.  I may be blogging more if I’m fired.  At least we’ll learn together whether an idea tweeted at a company and its executive a CLM or one with which to get you fired:
fieldofdreams
SOURCE:
created by @optioneerJM Jeannette Marshall with ZIP ext from MicroSoft
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The 80s is our decade

The 80s is our decade

 

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As a child of the early 60s, one can’t help but reflect what has been going on for the past little while.  For some of us, we can sense our world coming unhinged and return to the earliest hidden formative memories we probably have stifled.  Imagine?  Think so?  I certainly do.

Now where does one start to make the greatest impact where the reader will be captured to read on?  Certainly, an eye-catching title that says it like it is, tell what it’s about, and may target and attract a very select group of influencers, disposable income earners, executives, go to?

Well, I wrote about it on my other blog (of about 4, one mostly in pause mode) :: scientists, psychologists, media outlets, all speculate about what is the most bestest trait or gene one person can have?

The thought was provoked while reading a transformative blog from an unlikely source (for me) on Linked In.  I usually hoover around Twitter, Facebook, then Google.  Usually Linked In is on weekends :: I habit I formed when I first entered social media via LI.

 

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From Linked In, I was convinced to get on Twitter :: what an amazing world unfolded.  There were a lot of folk out there that I seemed to think were a lot like me, humbling so.  They were just plainly, simply smart.

Now social media skeptics are evangelists on the danger and murky waters of Twitter and Facebook.  Then there are a select few who were early adopters then invited to be early adopters under BETA initially for Google’s G+ long before KLOUT scores emerged or KRED established, Google was in a race to the finish line with our information and minds.  Google kind of identified some who were going to blast out into the stratosphere as multi-media socialpreneurs and innovators like Guy Kawasaki (one of these days Guy will acknowledge me as one of his first identifiers) with his historical superstardom meteoric rise that surpasses any movie or advertising budget or endorsement by anything but the shear number of followers, retweeters, likers, plussers.

A new form of currency emerges.  A #RT will cost a brand something, someone will create a PAYpal-for-social media-endorsers where your rate will be pre-determined by not only your KLOUT or KRED or following numbers, but captured by the greatest engine of imagineers:  Google who is leap years ahead with Google’s AdWorks.  (Which reminds me, I have to see if there is some sort of adoption of Google Alphabet?

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I’m sorry to say Apple, MicroSoft, IBM and HP are lost in Google’s dust.  What makes me say this?  Simple.  The greatest segment of influence right now are @InBetweeners :: those born between 1960 and 1965.  Lost for decades overclouded by the Baby Boomers and trying to stay ahead of being swallowed up by the Millennials who have already plastered GenXers.  Don’t you think?

If you really want to investigate what is making the world tick, just watch CNN advertising for the most part.  Makes me wonder who is behind the logistics of intelligence of determining their target audience revenue stream identification system ::

The greatest number of influencers are not from the washed up retiring Baby Boomers like so many agencies were feeding their big advertisers’ budget to deplete their funds on a misguided mission of empty promises.

The InBetweeners (1960-65) are THE most connected, intelligent, educated, hardship tested, boom or busted husslers.  I dare ya to contradict me!!

 

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What has gained my attention to get me all riled up?  By golly, it is the hardships and tests enveloping our friends and kin in Alberta northernest city:  Fort McMurray (insiders affectionately call Fort Mac).  First those incredibly resilient group of citizens were plummeted to unemployment when the price of oil took a nose dive and an under educated movie stud named Leonardo DiCaprio declared our neck of the woods undergoing an alarming rate of global warming :: when, in fact, he was just experiencing a unique weather pattern in our hemisphere that causes our atmosphere and weather to wander from cold tundra winter weather to baseball playing spring-like conditions in the middle of January!!

It got me to realize that while I watched the victims interviewed starting just last night, how many were in my similar age group.  And I thought “Good GOD, these poor people whom I don’t know but can relate to so humanely”.  I probably had a sneaky suspicion that it was the brotherhood and sisterhood of InBetweeners (1960-65) banding together under tragedy and survival with the same calmness as they did when they entered this very world.

BANNER

 

Now, most of us wouldn’t remember that when we were born in the beginning of the 60s, the world had never been as settled as it has become today.  Our Millennial youngsters are watching our braveness and taking their cue from our response.  Most of who have survived numerous times, can clearly identify kinship with.  In the 60s people started to live in bomb shelters, not just build them.  If you ever want the best way to sense the panic, it reminds me of an episode of “Saving Hope”  that caught my instinctive eye only a few years ago when the premise was the mom stockpiling food, rations, in preparation of the end of the world.

If that isn’t enough to convince skeptics what we were surrounded by, think about what was going on when we were graduating from high school  in 1979?  Well, for sure I could say the 1980 Olympics in Russia was the first sign of the cold war ::  doubters go read back.  This was long before they had a Russian power that was homophobic leadership, they were in a power struggle with the United States.

Look at both those countries now?  The mirror opposite is astounding:  the US is burdened with military blight, financial cusp of ruin, mad political maneuvering.  Those of us hitting our 20s in 1980, witnessed the most non-political event in the world and in history:  turn into a political lobby for power.

 

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It is only now that I can see through the fog with a degree of intelligence because I churn through so much information, read such varying articles from humanity to politics to the world :: that we are in a very delicate time and period in history.

I am almost laughing to myself as I recognize the labeling of being a conspiracy theorist could be just a few steps away.  I hold back because that is not who I am.  I really want the world to be a better place for everyone and every living thing our planet inhabits.  I want to drown out the noise by those dimwits that use a power from when people are zoning out and escaping reality by watching TV or movies.  We are under the influence of FAME.  Not the psycodellic (I give up on the spelling for now) drugs of the 70s that made Jim Morrison and The Doors famous, revered by our elders emerging at the time:: Baby Boomers.  Nor the mind-escaping, dangerous drugs the Millennials are darting around right now.

 

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What biggest drug in the world that hasn’t even been identified yet is FAME !!  Just ask yourself:  who wants to be at the top of Twitter trending on any given day for free?  You are a fame-monger for sure.  They are far more destructive than a fear-monger, warlord, radical movement or druglord those FAME acclaimers and wannabes.

I digress, because the real FAME is being discovered and recognized and promoted by Google, Twitter, Apple and Facebook.  They are preselecting our viewing enjoyment by getting to invasive that they know what we may be looking for long before we even do.

Talk about the cloud::  we are sharing pretty much everything about ourselves online with the most vulnerable being those who think they are safe.  The InBetweeners are a smart bunch.  They are navigating and controlling the personality they are online to be close to a personal and professional match beyond an HR test or scientific analysis.

 

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You do know that Steve Jobbs identified us?  Perhaps he feared our power?  He certainly spoke to us personally and at the heart:  the pioneers, the visionaries, the survivors I affectionately identify as the InBetweeners (born 1960 to 1965).  Sure we lost a few lost souls to GenX but those people get lost no matter what, and no matter anywhere.

Look at the politics:  Hilary Clinton is talking to the Baby Boomers who are dwindling but by sure size still are a dominable size; Ernie Sanders resonates with the Millennials, yet it is Donald Trump who zero’d in on the influence of the InBetweeners !!

Inbetweeners by their sure intelligence and karma and charisma are showing the Boomers and Millennials the survival and inspirational way.  Out of the dark dangerous murky waters of what is before us:  radicalism threat, privacy invasion, political prowess, global warming warnings.

 

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I haven’t even started on the victims who fall in the cracks in this explosive environment through unemployment, endangerment (floods, wildfires, mud slides, earthquake) catastrophes.  What I am saying is this:  mark my words :: it will be the InBetweeners who uplift, help, support and use their influence to make our world a better place will implode their following numbers :: leaving FAME to the narcissistic imposters who are quickly sifted out by the force of the InBetweeners who claim who and what really is the #bestofeverything .  Simply because, as leaders, they will latch on to that hashtag and recognize and adopt it as their uncommon voice to what we think, how we think, and why we think what we do :: WITHOUT the influence of the media, advertisers, scientists, engineers, based on information, ourselves, independently consolidated, dissect and reject.   Emerging as the purist thermometre on how to solve most of our world’s problems by just listening to each other and acting upon the #bestofeverything .  Where brands can still be members, just by using the hashtag, and without monetary influence are held to the test of who really is the best, as defined by the uncommon voice.

God bless all the victims, families, workers, emergency, responders, donators to the devastation happening in northern Alberta where oil price is at the bottom of their concern right now!!

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Psychographics explained

The scientific, human behavioural name given for the study of characteristics, leanings, likelihoods, patterns, identifications was explained to me when I launched my career in magazine advertising sales back in the 80s.

Equipped with desire,  the right attitude, and positive outlook, the then Publisher, Gail C—-, hired me saying:  “I’m not so worried about your experience, as I am about your attitude and ability to learn.  I can teach you everything there is to know about the numbers that drive the magazine business”.

Gail drilled into me how important numbers are:  formulae, statistics, ages, and everything in between.  The first lesson was all about “demographics”.  You see, it was the 80s and consumption was exploding at a greater rate than the population.  My targeting an ideal demographic, you were almost certain to pinpoint who your message should be crafted towards.

Once you begin to adapt and understand all about demographics, it is then time to leap into “psychographics” which, according to this excerpt from WIKIpedia means:

Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles.[1] Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing,[2]demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.

Psychographics is often confused with demographics, where historical generations may be defined both by demographics, such as the years in which a particular generation is born or even the fertility rates of that generation’s parents, but also by psychographic variables like attitudes, personality formation, and cultural touchstones. For example, the traditional approaches to defining the Baby Boom Generation or Generation X or Millennials have relied on both demographic variables (classifying individuals based on birth years) and psychographic variables (such as beliefs, attitudes, values and behaviors).

When a relatively complete profile of a person or group’s psychographic make-up is constructed, this is called a “psychographic profile”. Psychographic profiles are used in market segmentation as well as in advertising. Some categories of psychographic factors used in market segmentation include:

  • activity, interest, opinion (AIOs)
  • attitudes
  • values
  • behavior

So, to understand psychographics you can, in theory, define who your target audience is based on the criteria described.  Digging further, I found this website that had a great simulation of the segments that the clever people can start to populate behaviour traits based on Demographics, which it often is confused with psychographics.  Nestled in an unlikely place on the website Exam Tutor  lay the valuable nuggets of information that can be extrapolated and defined by population trends: 

Psychographics can also be seen as an equivalent of the concept of “culture” when it is used for segmentation at a national level.

One example of a life style classification model, is that developed by the advertising agency, Young & Rubican, called Cross Cultural Consumer Characterization (4Cs for short). This classification model is presented in the table below


Rigid, strict, authoritarian and chauvinist values, oriented to the past and to Resigned roles. Brand choice stresses safety, familiarity and economy. (Older)

Alienated, Struggler, disorganised – with few resources apart from physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation.

Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well-known value for money ‘family’ brands. Almost invariably the largest 4Cs group.

Materialistic, acquisitive, affiliative, oriented to extrinsics … image, appearance, charisma, persona and fashion. Attractive packaging more important than quality of contents. (Younger, clerical/sales type occupation)

Strong goal orientation, confidence, work ethic, organisation … support status quo, stability. Brand choice based on reward, prestige – the very best . Also attracted to ‘caring’ and protective brands … stress relief. (Top management)

Energy – autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect – the first to try new brands. (Younger – student)

Freedom from restriction, personal growth, social awareness, value for time, independent judgement, tolerance of complexity, anti-materialistic but intolerant of bad taste. Curious and enquiring, support growth of new product categories. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful.(Higher Education)

See more 

Based on the diagram, as a student of demographics and psychographics, it was easy to color code and edit the categories:

  • GI generation
  • Baby Boomers
  • InBetweeners
  • GENx
  • Millenials
  • WHYers or Yers (unborn)
  • ANY (can be determined by more psychographics)

Back in the day …. when I emerged from childbearing, I began working in the early world of the internet and using it as a tool to help my business revenue grow.  I began working in digital print, document management segment that was at its infancy.    I learned to use the internet as a tool to solve problems, like:

  • time to market
  • quality
  • accuracy
  • tracking
  • sending
  • receiving
  • eliminating shipping costs
  • decreased errors when updating
  • approval to release
  • remove administrative headaches

As the budding student I was back in the late 80s, by the early 90s I became a sponge on this topic, more by chance than focus.  Likely, it was in the back of my brain, ready to gurgle forth, and go to the next level.

Thankfully, on a teleconference call with other top performers in our organization (which I became one, by understanding what needs drove organizations to choose their provider based on, where price point was almost eliminated), a very wise gentleman executive, challenged us all to learn more about demographics and population trends.

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I became a new student of the “Boom, Bust or Echo” by David K. Foot who established and taught those who read it (which I have done numerous times) what predictive measures we could use to anticipate trends that were declining (or would decline) and the new ones emerging (or likely to emerge) based on the age of the population.  The basics, by cross-referencing your product or service with a defined target, your success was more likely.

To the dismay of the creative agencies out there, a lot of sales professionals and decision makers, could save on hefty research costs (or narrow them) if they read and absorbed the meaning of understanding population, and proved that anyone can predict the success, or design something that was destined to be successful, simply by understanding who the audience was or would be:

 

ECHOBOOM

Interestingly, however, the identity “Millennial” was not coined by Foot as such but as Echo:  which essentially means the children of the Boomers to InBetweeners.

According to Forbes, it was Neil Howe and William Strauss who came up with the label to distinguish this population group from the rest, born between 1980 and 2000.

What has recently emerged has the prehistoric demogration which the Baby Boomers followed and likely grandparents of InBetweeners:  The GI generation. the group born between 1900 to 1920s.  Howe and Strauss suggest that the Millennials closely resemble the GIs.  Interesting, by all means.  Especially, as it links to the basis for establishing this blog.  It even identifies the “forgotten generation” as turning 30 when the 90s happened.

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What I am projecting and predicting, based on real authority and research, as visualized above, is that we InBetweeners are a unique sort and what I lean towards saying:  that our children will more likely succeed as they more closely resemble the GI generation.  What a snap!

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I completely disagree with this depiction of Millennials, which more closely distinguishes the bubble within the bubble, to those born 1980-90, as children of Baby Boomers:  the greatest “ME” generation ever.

If we continue to study the phenomena among demographics, the trend and diagrams would mean this is what we have to look forward to the “WHYers” or Yrs generation:  the future is bright in that case.  Yet, it is still within every single one of us to help others reach their highest potential.  A little numbers can help us go a long way.  A lot of understanding can take us miles.

 

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