A blog worth following: Sudip Das

Have a look at this video.  It was posted on a real savvy social media guru who has been in my sphere of influence for quite some time.  Flittering across my clicks and points from time to time.  Sudip has always had his finger on the pulse.  Setting the vibe of what people want to look at, like a disc jockey is for radio, or a news anchor on television, they set the beat of what listeners hear or views see.

Social media is different.  Ya think?

 

 

via IFTTT

via Envisioning Chemistry: Chemical Garden II by Beauty of Science — Sudip Das’s Blog

 

Where there’s smoke, there’s fire: influencers or fraudsters?

 
 
 
Jeannette Marshall
studied Marketing & Management at Business

GREAT question: Why do some “social media influencers” resort to shady practices (i.e. buy followers/likes/comments) instead of growing genuine engagement?
Let me answer both questions — hopefully, you will consider them adequate.
First and foremost, the same principles apply when you network using social networking.
Some earn the right to be referenced as an influencer because they fly in the same speed and altitude as many, perhaps spending more time cultivating their connections from a blip on the screen to an everlasting true connection (direct interaction between two members on the same platform is commonly deemed “influencers”).
Secondly, some say “ I am, therefore, am deemed so” (ref to an online influence). They could be transparently sharing the known measurement stick as others, i.e. Klout | Be Known For What You Love or Home.Kred.
Thirdly, those third party algorithm experts are tracking a combination of a potpourri of attributes, to rise up above the crowd and establish her or his self as a topic expert.
Usually, there are tools developed that provide that information about their social media users or engagers. These people use the substantiation of the 3rd parties to pull out the person of having an online “expertise”.
The aforementioned circulate around the name, engage with those with similar interests, by introduction to others who have taken the time to build their skill set in such a way they can provide some knowledge and circulate around many options.
Twitter and Klout show remarkable transparency that allow questions to be answered like:
  • what is the chance someone becomes familiar with a champion of a topic or share content consistently on a particular topic that interests others? As you increase posting while others click your posts – leave to go read it, sometimes leading a comment on the linked page that has become a weighty topic; Like how Tump and his communications team run it similiar to business as usual, while he, himself, very specifically isolates a situation and then Tweets on what is wrong, with others usually, his tweets are expressive on his reponses to a headline or communicate his opinion.
  • there is only you. you have a pseudonym name that you piggy pack of with your real name, linked to a specific hashtag that seems to go along with the message in 140 characters or less.
  • The trend to follow or “like one can change abruptly, usually by a jump in audience numbers. am effective consistency in message, which it be a political standpoint, a philosophical perspective. The spike in followers can come right after.
  • Some truly are gurus on the path or journey they are, passionate about, or welfare or concern that they take personal interest in: i.e. anti-bullying right across the board to local important happenings
  • Others can be deemed Brand Ambassador. That is a lot greater attempt at being sincere and communicating or expressing their voice, maybe accompanied by a cool article they sourced (reference to the source is standard best practice.
  • Online reputation management can be a larger scope by a big major entity that reigns over a specific space: i.e. comedy, art, photography, updates, tribe-filled groups who are supporting that person, brand or identity.
  • What you click any where, any time, the likelihood being you are seeking justification on your stand on a topic, express yourself creatively that places you steadily in a certain lane (i.e.education may be the topic classification while the material you post may be dedicated to making education an important topic that others may want to speak to (or Tweet or Facebook post or Pinterest board.
  • Kinship. Some groups of individuals are formed that focus on a specific topic, discussed accordingly by following and using the appropriate #Hashtag that it relates to. Lots of “How to’s” and information abounds while remaining consistent under the umbrella of opinion.
Slowly, steady, consistent content is THE BEST way to hail a tribe and start being considered an authority on certain topics. Simply buying followers is not doing anyone any good. You are far better off growing your following steadily and measured, tracked, shown, information or data starts to produce numbers that satisfy the anointment of being considered an expert.
I use a couple of tools, like KRED and KLOUT, that evens the playing field across the board while it emphasizing the topic or communication stream that is easily identified by your profile, your posts and your actions.
For authenticity and credibility, one cannot merely have a blanket statement on their profile that they cannot substantiate. Others participate in online #chats in Twitter that show the hashtag title and falls under “MOMENTS” on Twitter if it explodes with activity, clicks, brand new posts, using brand new features (i.e. GIFs instead of an image) to beat the same drum over and over again.
In summary, there is definitely fun to be had, discussions to become consumed with, information that is identified.
The best guideline: be as honest as safety allows by what you post online. Stay away from controversial topics, unless you get charged up to have a healthy debate on something you feel passionate about.
Finally, as you circulate and engage directly with followers, you discover what information folks gravitate towards hearing from you about. A reward for your diligence leaves you with a road map on what areas appeal to you, varied and situational reactions.
The easiest part is uncovering lots of tools, opinions, quotes, recommendations that you particularly show an interest in.
All this information is available at your fingertips. All the social media sites and business networking sites can help you with fact checking (avoid misleading or untrue interpretations), researching and becoming invested in reading those numbers that will tell you a story::… expunge information for you to tap into and help guide you or lead the way to an area or topic that people react favorably to.
Avoid experts. They say that are an expert at something. You just now need to become more familiar with those third party algorithm genius who prove the beacon to shine on you to be enlightened from. An expert, in my opinion, is when you have steadily grown your reputation and consistently circulate around specific topics or with those who appear to be knowledgeable about it.
 
 

About the Author

Jeannette Marshall

Jeannette Marshall

BUZZveloper @optioneerJM blogHER+MOST VIEWED Business Development Writer: QUORA

 

Worked at E-jeannette

 

Studied Marketing & Management at Business

 

Lives in Calgary, AB

 

192.6k answer views6.9k this month

Advertisements

A leap of faith

Screen-shot-2014-03-11-at-8.34.04-AM
Born in 1958, Kevin Bacon, qualifies to speak to Millennials as an influence to their parents who were in their 20s in the 80s

This video is catching on virally and resonating with people who lived during the 80s in Kevin Bacon’s message to Millennials on Kevin Bacon explains the 80s to Millennials.

 

article-0-00244E5F00000258-398_468x712
Kevin Bacon starred in 1984 film Footloose 

I thought I’d add my commentary, as I’ve written before on how the 80s really was for those born in 1960-65 — the ones graduating from high school, the unsettled world around us (Cold War threat), corruption, but a strong sense of optimism.

Optimistic

No, we didn’t even have “GOOGLE” to check out a person we were considering to date, a company to work for, or an employee for hire… we had to take our chances yet we were eternally optimistic.

Millennial Children

Many of us are caught in between in more than one way:  not just the year we were born, but also as cheerleaders for our Millennial children.  We want them to learn from us, pave the way to success and financial freedom and a keep them safe.

We were born when we could set out at dawn and know we had to be home by the time the sun was down.  There wasn’t any text messages with excuses on why we were late, not home, missing curfew.  We just knew that was the expectation.  We knew the repercussions if we failed.  We would be grounded, cut off from our outside world of friends, bike riding, and so on.  The most we can do for our kids to send a message is suspend their phones, cut off their connections.

12342593_10206319274638632_4583712861291021737_n

 

 

The @INbetweeners #bestofeverything

The @INbetweeners #bestofeverything

Now that we’ve hit our fifties, the likelihood of having a hangout besides home, is pretty close to zilch.  The nice part of being a BlogHER or bloghim (duh) is that you can pretty much say what is buzzing in your brain.  Whether people read your blog is irrelevant.  Or just hashtag #revelence and you may snag a few stragglers.

I thought I’d write about some cool things to watch, in case you miss it, since I don’t follow MUST WATCH tv reviews or media outlets.  I’m pretty much not dominated as to what to endorse, or express what I think would appeal to those in our age group just getting into our 50s born in the timeframe @1960-65 ::

 

1Vinyl_1006794a

VINYL

You may wanna watch this:  it is almost like a cloud over our heads :: we know we’ve seen it at the surface :: through the psychedelic colors of the 70s :: we had our heads above water, born of the first few years of the NUCLEAR BOMB threat.  As babies,  we were too young to be able to decipher or understand the fear in the adults around us :: bomb shelters, elongating skirt lengths, Andy Warhol,  the first sniff of hip hop under the guise of FUNK.

imagesOur older siblings or older wore suffocating our own expressions.  Think of the cartoon ZIGGY dominating our perception of the world.  Those born in @1960-65 are hitting well into their 50s … are trying to deal with that.  The fun and gregarious ZIGGY being stifled.  That’s us.

You can watch the sophisticated TV show called:  “Vinyl” :: it is like experiencing that era as it happened while having our own take on it circling in a psychedelic cloud overhead.  Some liked the music while we lay dormant, waiting for the next music explosion.

 

The 70/80s were pretty complex times.  Our influences were barely coming to grips, and we were reaching forward for the next BIG THING :: disco!

1

 

 

 

 

 

 

//pulseadnetwork.com/pix.html

//pulseadnetwork.com/pix.html