Have a look at this video. It was posted on a real savvy social media guru who has been in my sphere of influence for quite some time. Flittering across my clicks and points from time to time. Sudip has always had his finger on the pulse. Setting the vibe of what people want to look at, like a disc jockey is for radio, or a news anchor on television, they set the beat of what listeners hear or views see.
GREAT question: Why do some “social media influencers” resort to shady practices (i.e. buy followers/likes/comments) instead of growing genuine engagement?
Let me answer both questions — hopefully, you will consider them adequate.
First and foremost, the same principles apply when you network using social networking.
Some earn the right to be referenced as an influencer because they fly in the same speed and altitude as many, perhaps spending more time cultivating their connections from a blip on the screen to an everlasting true connection (direct interaction between two members on the same platform is commonly deemed “influencers”).
Thirdly, those third party algorithm experts are tracking a combination of a potpourri of attributes, to rise up above the crowd and establish her or his self as a topic expert.
Usually, there are tools developed that provide that information about their social media users or engagers. These people use the substantiation of the 3rd parties to pull out the person of having an online “expertise”.
The aforementioned circulate around the name, engage with those with similar interests, by introduction to others who have taken the time to build their skill set in such a way they can provide some knowledge and circulate around many options.
Twitter and Klout show remarkable transparency that allow questions to be answered like:
what is the chance someone becomes familiar with a champion of a topic or share content consistently on a particular topic that interests others? As you increase posting while others click your posts – leave to go read it, sometimes leading a comment on the linked page that has become a weighty topic; Like how Tump and his communications team run it similiar to business as usual, while he, himself, very specifically isolates a situation and then Tweets on what is wrong, with others usually, his tweets are expressive on his reponses to a headline or communicate his opinion.
there is only you. you have a pseudonym name that you piggy pack of with your real name, linked to a specific hashtag that seems to go along with the message in 140 characters or less.
The trend to follow or “like one can change abruptly, usually by a jump in audience numbers. am effective consistency in message, which it be a political standpoint, a philosophical perspective. The spike in followers can come right after.
Some truly are gurus on the path or journey they are, passionate about, or welfare or concern that they take personal interest in: i.e. anti-bullying right across the board to local important happenings
Others can be deemed Brand Ambassador. That is a lot greater attempt at being sincere and communicating or expressing their voice, maybe accompanied by a cool article they sourced (reference to the source is standard best practice.
Online reputation management can be a larger scope by a big major entity that reigns over a specific space: i.e. comedy, art, photography, updates, tribe-filled groups who are supporting that person, brand or identity.
What you click any where, any time, the likelihood being you are seeking justification on your stand on a topic, express yourself creatively that places you steadily in a certain lane (i.e.education may be the topic classification while the material you post may be dedicated to making education an important topic that others may want to speak to (or Tweet or Facebook post or Pinterest board.
Kinship. Some groups of individuals are formed that focus on a specific topic, discussed accordingly by following and using the appropriate #Hashtag that it relates to. Lots of “How to’s” and information abounds while remaining consistent under the umbrella of opinion.
Slowly, steady, consistent content is THE BEST way to hail a tribe and start being considered an authority on certain topics. Simply buying followers is not doing anyone any good. You are far better off growing your following steadily and measured, tracked, shown, information or data starts to produce numbers that satisfy the anointment of being considered an expert.
I use a couple of tools, like KRED and KLOUT, that evens the playing field across the board while it emphasizing the topic or communication stream that is easily identified by your profile, your posts and your actions.
For authenticity and credibility, one cannot merely have a blanket statement on their profile that they cannot substantiate. Others participate in online #chats in Twitter that show the hashtag title and falls under “MOMENTS” on Twitter if it explodes with activity, clicks, brand new posts, using brand new features (i.e. GIFs instead of an image) to beat the same drum over and over again.
In summary, there is definitely fun to be had, discussions to become consumed with, information that is identified.
The best guideline: be as honest as safety allows by what you post online. Stay away from controversial topics, unless you get charged up to have a healthy debate on something you feel passionate about.
Finally, as you circulate and engage directly with followers, you discover what information folks gravitate towards hearing from you about. A reward for your diligence leaves you with a road map on what areas appeal to you, varied and situational reactions.
The easiest part is uncovering lots of tools, opinions, quotes, recommendations that you particularly show an interest in.
All this information is available at your fingertips. All the social media sites and business networking sites can help you with fact checking (avoid misleading or untrue interpretations), researching and becoming invested in reading those numbers that will tell you a story::… expunge information for you to tap into and help guide you or lead the way to an area or topic that people react favorably to.
Avoid experts. They say that are an expert at something. You just now need to become more familiar with those third party algorithm genius who prove the beacon to shine on you to be enlightened from. An expert, in my opinion, is when you have steadily grown your reputation and consistently circulate around specific topics or with those who appear to be knowledgeable about it.
It is a theory. Don’t ask me how or by whom, the great idea expounded to everyone’s great, deep, understanding ::….. either spiritually or mathematically, that for every action their is a reaction. Get it? I’m trying to get the great stuff outta here, which drown out the bad stuff. My dad would always ask us: “what’s the pay off?” I don’t know where that came from, really. Was it just amazing vision and understanding to determine that is the defining question by which all persons should be able to answer when struggling with a decision: “what’s the pay off”. Kind of like what someone else say: “what’s the worst that can happen? Now, tell me what is the best that could happen?
They say that you should blog at least 5 days a week if you want to make any tremors in the stratosphere. I’m hard pressed to sit down and write.
No shortage of ideas. Sometimes I think I need a funnel and sieve to drain all the ideas billowing out. Each area I examine where my interests are. I haven’t decided yet, what is the apple of my eye. Yet. I’m honing in on some fascinating self-discovery. Take a look at yourself inside. I mean deep, deep inside. And, answer these questions to yourself, privately, so that only you can hear, yet spoken aloud.
What are your answers for:
* Regardless of religion, would you end up at the Pearly Gaits or hanging in between, floating ….
* Have you ever killed anything or anyone?
* Have you ever betrayed your mother or treated her unjust?
*Do you think you are selfish?
*How are you selfless?
In a quick reaction, answer the most instinctively honest that you can.
a) i am jealous of someone else?
b) i am mad at somebody else?
c) i have regrets about somebody else?
d) i know i could have tried harder but? what? ___________is your excuse?
e) i don’t treat my body as though it were a vessel for health and longevity?
f) i spend money recklessly?
g) i hate my job, boss, husband, wife, brother, sister, Mother, Father?
(You’re hopeless if you said child! Give up already!)
h) i am mean to other people, kids, animals, bugs, nature, or the environment?
i) i disregard authority. i have committed a crime. i have stolen or lied?
j) i say one thing, and then do the opposite?
k) i don’t cherish, be faithful, protect my wife? protect my husband’s heart?
l) i don’t do more than my share, i complain about others, i make up excuses?
m) my, me, myself, mine are the only thing i care about?
n) i live with fear, abandonment, hurt, violence from someone else?
o) i care about others long before myself, i am gullible, i am too ___________
Notable inbetweeners are successful due to the boundless energy and commitment to doing what they love. You can find all the secrets in the world by just following the advice of so many who say:
Love what you do, be passionate about it
Expect failure, it is a great motivator to want to leave it behind except the knowledge earned
They care less about what others think than what they are thinking about
They are not always the biggest house hold names
They are committed to seeing it through
They are tenacious, work hard, take criticism less because they know what they want to do
The ones I want to highlight were born between 1960 and 1065. They fell into being an Inbetweener by birth, by accident, my karma, by fate … whatever you want to call it. Here are some of them that you may already know:
Rowling has said that her teenage years were unhappy. Her home life was complicated by her mother’s illness and a strained relationship with her father, with whom she is not on speaking terms.Rowling later said that she based the character of Hermione Granger on herself when she was eleven. Steve Eddy, who taught Rowling English when she first arrived, remembers her as “not exceptional” but “one of a group of girls who were bright, and quite good at English”. Sean Harris, her best friend in the Upper Sixth, owned a turquoise Ford Anglia which she says inspired a flying version that appeared in Harry Potter and the Chamber of Secrets. At this time, she listened to the Smiths and the Clash.Rowling took A-levels in English, French and German, achieving two As and a B and was Head Girl.
In 1982, Rowling took the entrance exams for Oxford University but was not accepted and read for a BA in French and Classics at the University of Exeter. Martin Sorrell, a French professor at Exeter, remembers “a quietly competent student, with a denim jacket and dark hair, who, in academic terms, gave the appearance of doing what was necessary”.Rowling recalls doing little work, preferring to listen to the Smiths and read Dickens and Tolkien. After a year of study in Paris,Rowling graduated from Exeter in 1986 and moved to London to work as a researcher and bilingual secretary for Amnesty International. In 1988, Rowling wrote a short essay about her time studying Classics entitled “What was the Name of that Nymph Again? or Greek and Roman Studies Recalled”; it was published by the University of Exeter’s journal Pegasus.
An advert in The Guardian led Rowling to move to Porto in Portugal to teach English as a foreign language. She taught at night, and began writing in the day while listening to Tchaikovsky‘s Violin Concerto. After 18 months in Porto, she met Portuguese television journalist Jorge Arantes in a bar, and found they shared an interest in Jane Austen. They married on 16 October 1992 and their child, Jessica Isabel Rowling Arantes (named after Jessica Mitford), was born on 27 July 1993 in Portugal.Rowling had previously suffered a miscarriage. The couple separated on 17 November 1993. Biographers have suggested that Rowlingsuffered domestic abuse during her marriage, although the full extent is unknown. In December 1993, Rowling and her then-infant daughter moved to be near Rowling‘s sister in Edinburgh, Scotland, with three chapters of what would become Harry Potter in her suitcase.
Seven years after graduating from university, Rowling saw herself as a failure. Her marriage had failed, and she was jobless with a dependent child, but she described her failure as liberating and allowing her to focus on writing. During this period Rowling was diagnosed with clinical depression and contemplated suicide. Her illness inspired the characters known as Dementors, soul-sucking creatures introduced in the third book.Rowling signed up for welfare benefits, describing her economic status as being “poor as it is possible to be in modern Britain, without being homeless.”
Rowling was left in despair after her estranged husband arrived in Scotland, seeking both her and her daughter. She obtained an order of restraint and Arantes returned to Portugal, with Rowling filing for divorce in August 1994. She began a teacher training course in August 1995 at the Moray House School of Education, atEdinburgh University, after completing her first novel while living on state benefits. She wrote in many cafés, especially Nicolson’s Café (owned by her brother-in-law, Roger Moore), and the Elephant House; wherever she could get Jessica to fall asleep. In a 2001 BBC interview, Rowling denied the rumour that she wrote in local cafés to escape from her unheated flat, pointing out that it had heating. One of the reasons she wrote in cafés was that taking her baby out for a walk was the best way to make her fall asleep.
Policing employees’ performance is one thing that most companies do well. However, being the corporate watchdog is quite a different conundrum. At what point do company code of ethics cross over into personal behavior at work. In some areas it is natural for organizations to provide guidelines for its employees behaviors at work, while quite a hotbed of varying opinions when it comes to what employees do on their own time.I broached the subject when posting on my main blog TheOptioneerJM where I began a discussion on how whistle blowers are treated within organizations. What bothered me to the core is how an organization reacts to a whistle blower says a ton about their culture. Meaning, you can have policies, guidelines, codes of ethics and beyond, but they become meaningless when managers or employees take it a step too far.In my example, with anonymity caveats all over the place, it appeared that an employee who blew the whistle on one manager’s harassing behavior, to only end up being pegged a “trouble maker” by immediate management. Or being subject of bullying by colleagues, promoted, endorsed, supported, investigated, documented with a black mark on personal profile within a company and doomed career opportunities.
A safe haven
I caught a short segment on Dr. OZ with Megyn Kelly earlier in the week and it resounded with me because of the train of thought I exuded by helping this individual get the story out. My indignity at the person’s poor treatment by their company was what got my keys clicking and clacking.
To Megyn’s question to anyone paying attention: is your company providing a safe haven for its employees? When it comes to any form of harassment, it becomes a great deal more complicated when every form of bullying or social expression requires an encyclopedia or book og guidelines. But the question is direct and clear: how do you treat your employees? This is a loud commentary on how safe is your work environment for its employees?
Ethics and codes
I haven’t been party to formulating a corporate code of conduct or ethical guide, I should add. However, I’ve certainly signed off many times in my career. I opinionate and conclude that even the best intentions go haywire.
Beliefs and values
Most organizations are intricate in detail on how employees conduct themselves on site, off hours and online seem to be muddled. Yet the core responsibility, in my opinion, lies with a company providing a safe environment to which they owe employees who work for them.
The subject matters are varied and how companies react are the most telling by whether poor treatment, controversial subjects become viral social commentaries, opinions and sharing.
Fine lines merge
What happens when employees’ behavior crosses between what they do while at work and what they do with their own private lives? It is becoming a challenge I’m sure, to determine when an employee’s corporate responsibility stops and starts now that it has become easier to express oneself through social means, blogging and posting. What a mess?
Affairs, cheating, harassment
What is the difference? Companies do protect their employees to a great extent on sexual harassment. However, there are other areas that cross personal values and beliefs that seem to be grey.
In the workplace, having a mean boss has been around for years. Think Scrooge’s treatment of his dedicated long-term employee, Bob Cratchit. (SOURCE: Wikipedia)
According to a comment by his wife, Cratchit works for 15 shillings a week at a rate of three pence (“thruppence”) an hour for 60 hours per week. Until the decimalization of the British Pound in 1971, one shilling was twelve pence. Thus, fifteen shillings is 180 pence. It would take 60 hours to earn 180 at a rate of three pence per hour. In terms of 2015 purchasing power, this would be approximately £63.00 or about $94 US per week.
Imagine the outcry if Cratchit were to find an empathetic media outlet to tell his story today: without a doubt, to me anyhow, it would create a storm of viral fuel, diagnosed, discussed, dissected and opinionated for sure. (Remember public outcry over an employee’s challenge to her company CEO’s treatment of her? On MEDIUM).
Yet, the bullying part of Scrooge’s treatment of Cratchit is more accepted than most of us would be willing to admit.
Perhaps there IS a fine line between harassment and bullying after all. Remove “sexual” it becomes more normalized and less controversial today. Why is that?
Work affairs and cheating
Is an area that is vague and a cesspool that most companies stay far removed from. It is tempting to try to police employees conduct outside the work place and many do so with guidelines, policies and disciplinary measures when it comes to those who struggle with addiction, blast their boss or company in their private time through self-expression on social media.
That may be because the company’s intent is to protect its reputation, brand and shareholder value, which can deteriorate the financial health of the organization. Or most would demonstrate that they find it a risk.
But what about the company’s responsibility for providing a safe working environment for its employees? Definitely, there are growing best practices on Emergency Response, and even rehearsals in real time on a terrorist threat. That is a physical example of providing a safe workplace. But what about emotional well being?
Most allow staff to honor their religious beliefs in most places, by allowing the wearing of turbans or hijab as demonstrative of their faith. That is, unless it is a police department or situation where policies adapt to interpretation of safety.
For instance, in Canada, there have been stories where RCMP were originally prevented from wearing a turban instead of the traditional uniform that the Royal Canadian Mounted Police are identified by. Another instance, was when then Prime Minister of Canada became embroiled in controversy when he tried to mandate that women remove their hijab during Canadian citizenship swearing in ceremonies.
For every seed of controversy remains a grain of belief in these scenarios.
So how many religions, ethical guidelines, or values say it is okay to cheat on your spouse? We know there are bigamy societies that allow it (reference this week’s story on young Canadian girls being migrated to the US to become young brides).
Yet, if you ask most reasonable people, who hold themselves accountable for their own behavior, place the blame on their own shoulders if they were to lapse to poor judgement, that agree that cheating on your spouse is simply not okay.
Unless you’ve been the victim of such affairs, it is difficult to relate to the destruction that it can cause. Yet on the balance beam of right and wrong, it leans far over to the wrong. Very few people would agree that it is permissible and allowed under the sanctimony of marriage vows. And that is not a religious statement. It is a value statement.
Both my now husband and myself were subjects of spouses who cheated on us with someone they work with. We both would agree how emotionally destructive that it was to all involved. In both situations, it was handled differently by the employers where the matter happened.
Gender is not specific here. It is caused and can happen to either gender of spouse: husband or wife. Yet the downward spiral that it causes does spill over to the work environment, destroys families, splits apart children who, if given the choice, would not have to be forced to make a choice between either parent.
It can cause a tailspin of gossip and distract a great many people. Yet it is something that few companies want to approach: should cheaters at work get an automatic pass? But what about creating a safe, value-based, environment for work?
I suppose it won’t be forced into discussion until a strong journalist, with quality beliefs and convictions that the behavior is wrong, writes or talks about it on the media.
Granted, we are not stuck in the 50s where home means mom stays at home to make the bacon while dad goes to work to bring home the bacon. The roles have blurred and merged.
I just don’t believe that allowing an atmosphere of cheating should be continued. Like Megyn said so well: it is your company’s responsibility to provide you with an encouraging atmosphere (bully and harassment free) and value driven culture (where cheating is added to the behavior that is not condoned or ignored). But, most of all, safe.
Women > Veiling > What is the Hijab and Why do Women Wear it?
Hijab is referred to by various names, some of the most common of which are a veil or a headscarf. Most Muslims who wear the covering call it a hijab (حجاب), an Arabic word meaning “cover.” However, there are various forms of hijab that are referred to by different names. While hijab is commonly associated with women, Muslim men also sometimes wear a head covering as a means of showing modesty. Additionally, Christian and Jewish women in some traditions wear a headscarf as a cultural practice or commitment to modesty or piety.
Hijab ( حجاب): The first type of hijab that is most commonly worn by women in the West is a square scarf that covers the head and neck, but leaves the face clear. This form of hijab is most commonly referred to as hijab.
Shayla: The shayla is a long, rectangular scarf that is wrapped loosely around the head and tucked or pinned at the shoulders. Like the hijab and al-amira, this form of hijab covers the head but often leaves the neck and face clear.
Khimar ( خمار): The khimar is a long, cape-like scarf that is wrapped around the head and hangs to the middle of the back. This type of hijab covers the head, neck, and shoulders, but leaves the face clear.
Chador ( تشادر): The chador is a long cloak that covers a woman’s entire body. Like the khimar, the chador wraps around the head, but instead of hanging just to the middle of back, the chador drapes to a woman’s feet.
Niqāb ( نقاب): The niqab is a face-covering that covers the mouth and nose, but leaves the eyes clear. It is worn with an accompanying khimar or other form of head scarf.
Burqa ( برقع ): The burqa covers the entire face and body, leaving a small mesh screen through which the woman can see through.
Why do women wear hijab?
Muslim women choose to wear the hijab or other coverings for a variety of reasons. Some women wear the hijab because they believe that God has instructed women to wear it as a means of fulfilling His commandment for modesty. For these women, wearing hijab is a personal choice that is made after puberty and is intended to reflect one’s personal devotion to God. In many cases, the wearing of a headscarf is often accompanied by the wearing of loose-fitting, non-revealing clothing, also referred to as hijab.
While some Muslim women do not perceive the hijab to be obligatory to their faith, other Muslim women wear the hijab as a means of visibly expressing their Muslim identity (Haddad, et al, 2006). In the United States, particularly since 9/11, the hijab is perceived to be synonymous with Islam. Some Muslim women choose to appropriate this stereotype and wear the hijab to declare their Islamic identity and provide witness of their faith. Unfortunately this association has also occasionally resulted in the violent assaults of Muslim women wearing hijab.
While most Muslim women wear the hijab for religious reasons, there are other Arab or Muslim women who choose to wear the hijab as an expression of their cultural identity. By wearing the hijab, Muslim women hope to communicate their political and social alliance with their country of origin and challenge the prejudice of Western discourses towards the Arabic-speaking world (Zayzafoon, 2005). In many cases, the wearing of the hijab is also used to challenge Western feminist discourses which present hijab-wearing women as oppressed or silenced.
The writer of this article is neither naming nor alluding to the guilt of any particular organization, company or corporation. It is solely an opinion and discussion launched by writing. It is not an endorsement of any traits or expression of acceptance about the subject reflected upon herein.
Any smart employer or start up would be smart to consider an Inbetweener (1960-65) for hire. Just take a look at what The New York Times said dispelling the myth that older workers are less productive and generally are weighing down the economy.
I agree with their observation. Why? Simply because I’m an older worker and I was hatched when there was a lot going on. In fact, the first cold war, economic downturn not experienced since the 1920s depression. There is a strong likelihood that my parents were children of the Great Depression, and raised me to be able to cope with such an event.
Think about it, the next recession to hit occurred just as I was graduating from high school, completed college, ready to get started with optimism and a strong work ethic bestowed by my parents.
Employers are missing the key element that brings the younguns the right example and proper expectations to reality. We were born to be responsible, accountable and soldiers of work.
This same group that is debated also worked through the optimism that emerged in the late 1980s. Some of the greatest discoveries and technological wonders impacted the world just as we were getting started. There were no fancy training courses or charts to reference, we simply had to have a “can do” attitude to survive. If we survived the prolific foreclosures of that era, unscathed, it was likely because we capitalized on others’ misfortune and scraped our pennies together to buy our first house. Our aging parents were perplexed as to why were were putting home ownership before having children.
Not really surprising, looking back. Almost anyone could have a child, but mostly everyone was uncertain whether the economy and opportunities were going to get any worse. So we had to seize the moment and dive in.
We were fueled by the fear of not wanting to have to face what our parents’ childhood did, nor did we want to be victim of what was circulating around us: doom and gloom. Not just economically either. There was a cold war going on.
I watch CNN’s series on the 80s and it sometimes makes me wonder if I was asleep during this period? However, the biggest news stories of the day did register on my radar. Yet I was simply too busy buckling down and working to keep from drowning from economic disaster.
One could take a look at that period and extrapolate a culture of survivorship, strong work ethic and ingenuity that came along with that era. We weren’t afraid to start at the bottom and work our way up from the bottom. So different from the sense of entitlement expounding today.
So, if I happen to be surrounded by Millennials, they should be so lucky. Anyone in their 50s, born of the 80s careers, has an element of work ethic and the right attitude that an employer should want to sprinkle into their workforce.
Today’s employers think they’re pretty nifty to use technology to prove who is producing and who should be perished to the unemployment line. Metrics have displaced instinct and doing what is right for their business and their customers. Why, because they have strengths that are likely not acknowledged, never mind recognized:
They know how to get it done right the first time – slower does not mean stupid.
Speed and agility is aligned with accuracy – what happens when it’s done wrong?
They have pride in their work and are often overlooked because employers want to fast track the younger workers to ensure that they are cultivated to perform.
Beauty is often disassociated with age. When there are so many beautiful people that are aging and setting strong examples for the youth.
They avoid sitting around feeling sorry for themselves because they were not brought up to think that way.
They were taught that if things aren’t going your way, it means you have to work harder.
Can you think of other attributes that the aging workforce contributes? I certainly can think of at least a dozen more. But I’m more excited to write this commentary and send it out into the universe to capture others that agree and stop the downward spiral of misinterpreting value that should be embraced, not shuffled off into obscurity.
Then again, there are some of us that write a Blog to expel our wisdom to the masses. To head off mistakes that surely are happening from this mistaken philosophy. There are simply so many of us that began our careers at the worst time in decades, until recently, that can be learned from, not banished. We’re survivors, we’re really smart, and we have the “can do” attitude that no metric or test can uncover.
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As a child of the early 60s, one can’t help but reflect what has been going on for the past little while. For some of us, we can sense our world coming unhinged and return to the earliest hidden formative memories we probably have stifled. Imagine? Think so? I certainly do.
Now where does one start to make the greatest impact where the reader will be captured to read on? Certainly, an eye-catching title that says it like it is, tell what it’s about, and may target and attract a very select group of influencers, disposable income earners, executives, go to?
Well, I wrote about it on my other blog (of about 4, one mostly in pause mode) :: scientists, psychologists, media outlets, all speculate about what is the most bestest trait or gene one person can have?
The thought was provoked while reading a transformative blog from an unlikely source (for me) on Linked In. I usually hoover around Twitter, Facebook, then Google. Usually Linked In is on weekends :: I habit I formed when I first entered social media via LI.
From Linked In, I was convinced to get on Twitter :: what an amazing world unfolded. There were a lot of folk out there that I seemed to think were a lot like me, humbling so. They were just plainly, simply smart.
Now social media skeptics are evangelists on the danger and murky waters of Twitter and Facebook. Then there are a select few who were early adopters then invited to be early adopters under BETA initially for Google’s G+ long before KLOUT scores emerged or KRED established, Google was in a race to the finish line with our information and minds. Google kind of identified some who were going to blast out into the stratosphere as multi-media socialpreneurs and innovators like Guy Kawasaki (one of these days Guy will acknowledge me as one of his first identifiers) with his historical superstardom meteoric rise that surpasses any movie or advertising budget or endorsement by anything but the shear number of followers, retweeters, likers, plussers.
A new form of currency emerges. A #RT will cost a brand something, someone will create a PAYpal-for-social media-endorsers where your rate will be pre-determined by not only your KLOUT or KRED or following numbers, but captured by the greatest engine of imagineers: Google who is leap years ahead with Google’s AdWorks. (Which reminds me, I have to see if there is some sort of adoption of Google Alphabet?
I’m sorry to say Apple, MicroSoft, IBM and HP are lost in Google’s dust. What makes me say this? Simple. The greatest segment of influence right now are @InBetweeners :: those born between 1960 and 1965. Lost for decades overclouded by the Baby Boomers and trying to stay ahead of being swallowed up by the Millennials who have already plastered GenXers. Don’t you think?
If you really want to investigate what is making the world tick, just watch CNN advertising for the most part. Makes me wonder who is behind the logistics of intelligence of determining their target audience revenue stream identification system ::
The greatest number of influencers are not from the washed up retiring Baby Boomers like so many agencies were feeding their big advertisers’ budget to deplete their funds on a misguided mission of empty promises.
The InBetweeners (1960-65) are THE most connected, intelligent, educated, hardship tested, boom or busted husslers. I dare ya to contradict me!!
What has gained my attention to get me all riled up? By golly, it is the hardships and tests enveloping our friends and kin in Alberta northernest city: Fort McMurray (insiders affectionately call Fort Mac). First those incredibly resilient group of citizens were plummeted to unemployment when the price of oil took a nose dive and an under educated movie stud named Leonardo DiCaprio declared our neck of the woods undergoing an alarming rate of global warming :: when, in fact, he was just experiencing a unique weather pattern in our hemisphere that causes our atmosphere and weather to wander from cold tundra winter weather to baseball playing spring-like conditions in the middle of January!!
It got me to realize that while I watched the victims interviewed starting just last night, how many were in my similar age group. And I thought “Good GOD, these poor people whom I don’t know but can relate to so humanely”. I probably had a sneaky suspicion that it was the brotherhood and sisterhood of InBetweeners (1960-65) banding together under tragedy and survival with the same calmness as they did when they entered this very world.
Now, most of us wouldn’t remember that when we were born in the beginning of the 60s, the world had never been as settled as it has become today. Our Millennial youngsters are watching our braveness and taking their cue from our response. Most of who have survived numerous times, can clearly identify kinship with. In the 60s people started to live in bomb shelters, not just build them. If you ever want the best way to sense the panic, it reminds me of an episode of “Saving Hope” that caught my instinctive eye only a few years ago when the premise was the mom stockpiling food, rations, in preparation of the end of the world.
If that isn’t enough to convince skeptics what we were surrounded by, think about what was going on when we were graduating from high school in 1979? Well, for sure I could say the 1980 Olympics in Russia was the first sign of the cold war :: doubters go read back. This was long before they had a Russian power that was homophobic leadership, they were in a power struggle with the United States.
Look at both those countries now? The mirror opposite is astounding: the US is burdened with military blight, financial cusp of ruin, mad political maneuvering. Those of us hitting our 20s in 1980, witnessed the most non-political event in the world and in history: turn into a political lobby for power.
It is only now that I can see through the fog with a degree of intelligence because I churn through so much information, read such varying articles from humanity to politics to the world :: that we are in a very delicate time and period in history.
I am almost laughing to myself as I recognize the labeling of being a conspiracy theorist could be just a few steps away. I hold back because that is not who I am. I really want the world to be a better place for everyone and every living thing our planet inhabits. I want to drown out the noise by those dimwits that use a power from when people are zoning out and escaping reality by watching TV or movies. We are under the influence of FAME. Not the psycodellic (I give up on the spelling for now) drugs of the 70s that made Jim Morrison and The Doors famous, revered by our elders emerging at the time:: Baby Boomers. Nor the mind-escaping, dangerous drugs the Millennials are darting around right now.
What biggest drug in the world that hasn’t even been identified yet is FAME !! Just ask yourself: who wants to be at the top of Twitter trending on any given day for free? You are a fame-monger for sure. They are far more destructive than a fear-monger, warlord, radical movement or druglord those FAME acclaimers and wannabes.
I digress, because the real FAME is being discovered and recognized and promoted by Google, Twitter, Apple and Facebook. They are preselecting our viewing enjoyment by getting to invasive that they know what we may be looking for long before we even do.
Talk about the cloud:: we are sharing pretty much everything about ourselves online with the most vulnerable being those who think they are safe. The InBetweeners are a smart bunch. They are navigating and controlling the personality they are online to be close to a personal and professional match beyond an HR test or scientific analysis.
You do know that Steve Jobbs identified us? Perhaps he feared our power? He certainly spoke to us personally and at the heart: the pioneers, the visionaries, the survivors I affectionately identify as the InBetweeners (born 1960 to 1965). Sure we lost a few lost souls to GenX but those people get lost no matter what, and no matter anywhere.
Look at the politics: Hilary Clinton is talking to the Baby Boomers who are dwindling but by sure size still are a dominable size; Ernie Sanders resonates with the Millennials, yet it is Donald Trump who zero’d in on the influence of the InBetweeners !!
Inbetweeners by their sure intelligence and karma and charisma are showing the Boomers and Millennials the survival and inspirational way. Out of the dark dangerous murky waters of what is before us: radicalism threat, privacy invasion, political prowess, global warming warnings.
I haven’t even started on the victims who fall in the cracks in this explosive environment through unemployment, endangerment (floods, wildfires, mud slides, earthquake) catastrophes. What I am saying is this: mark my words :: it will be the InBetweeners who uplift, help, support and use their influence to make our world a better place will implode their following numbers :: leaving FAME to the narcissistic imposters who are quickly sifted out by the force of the InBetweeners who claim who and what really is the #bestofeverything . Simply because, as leaders, they will latch on to that hashtag and recognize and adopt it as their uncommon voice to what we think, how we think, and why we think what we do :: WITHOUT the influence of the media, advertisers, scientists, engineers, based on information, ourselves, independently consolidated, dissect and reject. Emerging as the purist thermometre on how to solve most of our world’s problems by just listening to each other and acting upon the #bestofeverything . Where brands can still be members, just by using the hashtag, and without monetary influence are held to the test of who really is the best, as defined by the uncommon voice.
God bless all the victims, families, workers, emergency, responders, donators to the devastation happening in northern Alberta where oil price is at the bottom of their concern right now!!